Tima Bansal – Medium

Tima Bansal

Corporate Purpose Should Guide Your Company’s Position On The War On Ukraine

The public outcry over the Russian invasion of Ukraine has compelled many companies to respond with bold statements. More than ever before…

4 min readApr 8, 2022

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Corporate Purpose Should Guide Your Company’s Position On The War On Ukraine

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Tima Bansal

When Taking A Stand On Divisive Issues, It’s Important To Reinforce The Corporation’s Purpose

When Shopify’s founder and CEO, Tobi Lütke, found himself caught in a lose-lose dilemma, he took a decisive action that led to the…

4 min readMar 16, 2022

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When Taking A Stand On Divisive Issues, It’s Important To Reinforce The Corporation’s Purpose

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Tima Bansal

How A Strong Corporate Purpose Leads To Long-Term Profits: An Interview With The ‘Father Of CSR’

The myopic focus of companies on profits has been criticized in recent years. Mads Øvlisen, the former CEO of Novo Nordisk, explains how…

7 min readFeb 9, 2022

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How A Strong Corporate Purpose Leads To Long-Term Profits: An Interview With The ‘Father Of CSR’

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Tima Bansal

What Happens To Returned Holiday Gifts?

So many of us receive holiday gifts we don’t want or need. We routinely return them, but where do they go? A new class of companies offers…

3 min readFeb 2, 2022

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What Happens To Returned Holiday Gifts?

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Tima Bansal

It’s Time For Big Pharma To Waive Their Patents On COVID-19 Vaccines

At a time when societies are being ravaged by a pandemic that knows no boundaries and is mutating more dangerously over time, COVID-19…

5 min readJan 26, 2022

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It’s Time For Big Pharma To Waive Their Patents On COVID-19 Vaccines

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Tima Bansal

Seeking Net Zero? You Should Know Not All Carbon Offsets Are The Same

Amid calls to reduce their companies’ carbon footprints, business leaders are looking to buy carbon offsets. However, not all offsets are…

5 min readJan 19, 2022

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Seeking Net Zero? You Should Know Not All Carbon Offsets Are The Same

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Tima Bansal

Do Hedge Funds Create Value? 3 Lessons From Danone And Unilever

On March 15, 2021, activist hedge fund managers forced Emmanuel Faber out as CEO of multinational food company Danone, arguing that the…

7 min readJan 12, 2022

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Do Hedge Funds Create Value? 3 Lessons From Danone And Unilever

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Tima Bansal

3 Ways To Tell A Company Is Serious About Their Carbon Commitments

Corporations have jumped on the net zero carbon bandwagon. Most of these plans read like facts, others like fiction. Here are 3 lessons…

4 min readJan 5, 2022

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3 Ways To Tell A Company Is Serious About Their Carbon Commitments

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Tima Bansal

Walmart Appears To Be Greener Than Costco. But Is It Really?

Walmart has made some pretty major commitments to reducing its environmental impact. Costco has not. Does this mean that Costco is simply…

4 min readDec 29, 2021

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Walmart Appears To Be Greener Than Costco. But Is It Really?

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Tima Bansal

How Green Is Tesla, Really?

On May 13, Elon Musk said Tesla would no longer accept bitcoin because of bitcoin’s heavy energy consumption. Yet the company ranks well…

5 min readDec 22, 2021

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How Green Is Tesla, Really?

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Tima Bansal

Tima Bansal

Professor and Canada Research Chair in Business Sustainability, Ivey Business School. Founder of the Network for Business Sustainability (www.nbs.net).

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